Dear Elon Musk, Ruin Twitter And Set Us Free

Could it possibly be worse?

Alex Kantrowitz
3 min readOct 26, 2022

“Isn’t the most responsible thing here to just shut the whole thing down. And if he did would Elon Musk not become the new George Washington, almost a historic figure on ten levels higher than he already is for probably saving the world.” — Josh Brown, Ritholtz Wealth Management

“Twitter is a machine for identifying the dumbest and most obnoxious and most delusional people among your enemies and elevating them to you constantly” — Ben Smith, Semafor

For years, Twitter’s most engaged users — called “heavy tweeters” internally — have been abandoning the platform. A new Reuters report this week said these users, who post 90% of all tweets and generate 50% of its revenue, have been in “absolute decline” since the onset of the pandemic.

And honestly, who can blame them?

Twitter is a shitshow. Despite its employees’ best attempts to spark “healthy conversations,” the conversations there are toxic, destructive, and decidedly unhealthy. Take any recent topic — Kanye, Covid, the midterms — and you’ll find the most awful views rising to the top. Nuance is dead there. Point out the grey and users who see black and white will make your life miserable. Meanwhile, the “Nazi Party” trends under Twitter’s “Fashion & beauty” category…

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Alex Kantrowitz

Veteran journalist covering Big Tech and society. Subscribe to my newsletter here: https://bigtechnology.com.