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The First Annual Big Technology Book Awards
Happy new year. Here are the best tech and business books of 2021.
One of the great joys of hosting Big Technology Podcast is that it forces me to read books — lots of them — so I can conduct informed interviews with authors. This year I’ve read so many great tech and business books that I figured I’d hand out awards for the best of 2021. There are plenty of worthy candidates, but here are the titles that stood out for me.
First Place
The Cult of We: WeWork, Adam Neumann, and the Great Startup Delusion
By Eliot Brown and Maureen Farrell
The best business books tell narratives that reveal deeper truths about our world. The Cult of We nailed the assignment. By following ex-WeWork CEO Adam Neumann’s story, Farrell and Brown open a window into the overheated private capital markets and demonstrate how high-growth startups do extreme things to meet those markets’ unrealistic expectations. The Cult of We is a thrilling business story that teaches fundamental, important lessons about our modern economy.
Listen: The Definitive WeWork Story — With Eliot Brown And Maureen Farrell
