The First Hit Generative AI Product After ChatGPT? Somehow, It’s Snapchat+

Snapchat users are flocking to its new AI-powered subscription. But is generative AI a feature or something more?

Alex Kantrowitz
3 min readJan 16, 2024

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Snapchat+ hit another wild milestone over the holiday break. The $3.99-per-month premium subscription reached 7 million paying users, up by 2 million…

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Alex Kantrowitz

Veteran journalist covering Big Tech and society. Subscribe to my newsletter here: https://bigtechnology.com.