Why Snapchat’s Product Is Booming

The company withstood Facebook’s best swing, now it’s growing fast again. Here’s why.

In August 2016, Snapchat seemed destined for decline. Facebook that month cloned Stories — Snapchat’s most beloved feature — and rolled it out on Instagram, en route to placing it on Messenger, Whatsapp, and Facebook itself. At the time, Snapchat was a plucky…