Why Snapchat’s Product Is Booming

The company withstood Facebook’s best swing, now it’s growing fast again. Here’s why.

Alex Kantrowitz
3 min readApr 22, 2022

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In August 2016, Snapchat seemed destined for decline. Facebook that month cloned Stories — Snapchat’s most beloved feature — and rolled it out on Instagram, en route to placing it on Messenger, Whatsapp, and Facebook itself. At the time, Snapchat was a plucky…

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Alex Kantrowitz

Veteran journalist covering Big Tech and society. Subscribe to my newsletter here: https://bigtechnology.substack.com.